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TANZANIA TOURIST BOARD READY TO PENETRATE IN BRAZIRIAN TOURIST MARKET |
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| Author: admin | 10 June 2010 | Views: 239 |
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The ambassador of Brazil in Tanzania H.E Francisco Carlos Soares Luz in group photo with TTB’s Managing Director Dr Aloyce Nzuki (second left), the Managing Director of Pongo safaris Ms Scholarstica Ponera (in blue suit), a journalist from Brazil Mr Haroldo Castro ( third left) and other officials from Pongo safiris. (Photo by: Geofrey Tengeneza - TTB) Tanzania Tourist Board is set to cooperate with Brazilian media houses to market and promote destination Tanzania in Brazil so as to tap on this country which can be a good source market of tourists for Tanzania due to her huge population.
Speaking during the dinner reception prepared by Pongo Safaris at Moevenpick Royal Palm Hotel in Dar es salaam in honor of the expedition team which was in the country on their way to South Africa, the Managing Director of Tanzania Tourist Board Dr Aloyce Nzuki noted that Brazil whose population is about 400 million people is a country that Tanzania need to focus on as one of the potential tourists market. “To start with if we can manage to attract at least one percent of the population of your country it would be a wonderful inception.
The remarks were made in respond to the ambassador of Brazil in Tanzania H.E Francisco Carlos Soares Luz’s appeal to Tanzania Tourist Board to consider introducing marketing and promotional campaign in Brazil. He cited Mt. Kilimanjaro as one of the Tanzania tourist’s icon that can attract the majority of travelers from Brazil if TTB can launch a deliberate sensitization campaign to this country.
Tanzania Tourist Board in collaboration with Pongo Safaris recently coordinated the Lights of Africa Media Expeditions in Tanzania which comprised of two journalists led by Mr Haroldo Castro, a veteran journalist and photographer specialized in nature and conservation, the other one is Mr Mikael Castro who is an anthropologist and ecotourism specialist.
During their expedition in Tanzania the journalists visited Serengeti National parks, Ngorongoro crater, Selous game reserve and Ruaha and then cross the border to Malawi, Mozambique and South Africa for the coverage of world cup tournament. While in Tanzania the journalists were feeding Brazilian Media organizations with stories on abundant tourists attractions Tanzania is endowed with, including a a bi-weekly column on EPOCA Magazine , bi-weekly English column on www.lightsofarica.com, EP and Global Televisions in Brazil
According to the available statistics Tanzania receives an average of 666 tourists from Brazil every year.
TANZANIA TOURIST BOARD
P.O Box 2485, Dar es Salaam, Tanzania.
Tel: +255 22 2111244/5 |
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